Privacy Notice
Last updated: 4th May 2026
Introduction
This privacy notice relates to business conducted by Sweetman Developments Ltd and the website sweetmandevelopments.com
At Sweetman Developments Ltd we take your privacy seriously. We collect only the personal data we need to conduct our business and respond to your enquiries, and we handle it with care and respect. We do not sell, rent or trade your data to any third party for marketing purposes.
This notice explains how we collect, use and protect your personal data when you visit our website, make an enquiry, or engage with us in connection with our property development activities. Please read it carefully and contact us if you have any questions.
Sweetman Developments Ltd is the data controller and is responsible for your personal data.
Contact Details
Sweetman Developments Ltd
Company Registration Number: 7090089
Registered in England and Wales (2024)
2 Wyevale Business Park, Kings Acre Road, Hereford HR4 7BS
roger@sweetmandevelopments.com
If you are not happy with any aspect of the collection and use of your data, please contact us in the first instance. You can raise a concern informally by emailing roger@sweetmandevelopments.com or by using the complaints form on our website.
If you are not satisfied with our response or the outcome, you have the right to complain to the UK Information Commissioner’s Office (ICO) at www.ico.org.uk
Please help us to keep your information accurate and up to date by notifying us of any changes by emailing roger@sweetmandevelopments.com
Data Protection Officer
As a small company, Sweetman Developments Ltd is not required to appoint a Data Protection Officer under UK GDPR. For any queries about how we handle your personal data, please contact us directly at roger@sweetmandevelopments.com
What Data Do We Collect?
We only collect personal data that is necessary for the purposes described in this notice. This may include:
- Your name
- Contact details such as email address and telephone number
- The content of enquiries or messages you send to us
- Your name if you post a comment on our website
- Technical data such as IP address, browser type and version, time zone and location, and information about the device you use to access our website
- Information about how you use our website
We do not collect any sensitive personal data (such as health information, race or ethnicity, religious beliefs or financial information) through our website or general business activities.
How Do We Collect Your Data?
Directly from you
- Completing and submitting our website contact form
- Sending us an email enquiry
- Posting a comment on our website
Automatically through your use of our website
- Technical data collected via cookies and similar technologies — please see our Cookie Policy for full details
- Analytics data about how you interact with our website, collected via Google Analytics
From third parties
- Contact details of contractors, architects, planning consultants and other professional contacts received via email or referral in connection with our development activities
- Analytics providers such as Google, who provide us with usage and technical data about visitors to our website
Where We Obtain Your Data From
Most of the personal data we hold is provided directly by you through our website contact form or by email. Where we hold contact details for contractors, architects, consultants or other professional contacts, this information is typically provided directly by those individuals or received via introduction or referral in connection with specific development projects.
We also receive anonymised technical and usage data from Google Analytics. This data is not directly linked to your identity.
How Long Do We Keep Your Data?
| Type of Data | Storage | Retention Period | Basis |
| Website enquiries and email correspondence | Email, password protected | Duration of any resulting engagement plus 6 months thereafter. General enquiries retained for up to 12 months. | Contract / Legitimate Interest |
| Contractor and professional contact details | Email, password protected | Duration of the project and for 6 years thereafter for legal and contractual purposes. | Contract / Legitimate Interest |
| Website comments | WordPress database | Retained while published. Removed on request or when no longer relevant. | Legitimate Interest |
| Financial and contractual records | Accounting systems and email | Minimum of 6 years as required by HMRC and UK company law. | Legal Obligation |
| Website analytics data | Google Analytics | Up to 26 months (Google Analytics default retention period). | Legitimate Interest |
How Will Your Data Be Processed and Why?
Legal Basis for Processing
We process your personal data on the following legal bases:
- Contract (1) — to fulfil or prepare to fulfil a contract or engagement with you.
- Legitimate Interest (2) — to operate our business effectively, manage professional relationships and improve our website and communications.
- Legal Obligation (3) — where we are required to process or retain data by law, for example for HMRC and company law purposes.
- Consent (4) — where you have given your explicit consent, for example when posting a comment on our website.
The specific purposes for which we process your data are:
- To respond to enquiries submitted via our website contact form or by email, and to follow up on those enquiries where appropriate. (1, 2)
- To manage our relationships with contractors, architects, planning consultants and other professional contacts involved in our development projects. (1, 2)
- To maintain accurate financial and contractual records as required by UK law. (3)
- To publish and moderate comments on our website. (4)
- To understand how our website is used so we can improve it. (2)
- To keep our business records accurate and our IT systems secure. (2)
- To comply with any legal or regulatory requirements. (3)
Our Legitimate Interests
Where we rely on legitimate interests as our lawful basis for processing, those interests are:
- Managing and maintaining professional relationships with contractors, consultants and other parties involved in our development projects.
- Keeping accurate records of business communications and project-related correspondence for the effective management of our developments.
- Understanding how our website performs so we can improve the information we provide to prospective clients and partners.
- Maintaining the security and integrity of our IT systems and communications.
We have considered whether these interests are overridden by your rights and freedoms and we are satisfied that they are proportionate and necessary for the conduct of our business.
Your Obligation to Provide Data
In some cases, providing your personal data is necessary for us to respond to your enquiry or fulfil a contract with you. For example, we require at minimum a name and email address to respond to a website enquiry or to engage a contractor on a project.
Where providing data is a requirement of a contract or engagement, we will make this clear. If you choose not to provide the required data, we may not be able to progress your enquiry or formalise an engagement.
In other cases, such as posting a website comment, providing your data is optional. We are not subject to any statutory obligation to collect your personal data beyond our obligations to maintain financial and company records under UK law.
Who Do We Share Your Data With?
We do not sell, rent or trade your personal data to any third party. We may share your data in the following limited circumstances:
- With professional advisors such as accountants or solicitors, where necessary for the conduct of our business, who are bound by confidentiality obligations.
- With IT service providers who support our website and systems, who process data only on our instructions.
- With analytics providers such as Google, who provide us with aggregated website usage data.
- With regulatory bodies or authorities such as HMRC where we are legally required to do so.
We do not share your data with estate agents or other third parties involved in property transactions — all property sales are managed by estate agents independently and are not handled directly by us.
We require all third parties who handle your data on our behalf to maintain its security and to use it only for the purposes we specify.
International Transfers of Your Data
Some of the third-party services we use are based outside the UK, which means your personal data may be transferred to and processed in countries outside the UK. Where this occurs, we ensure that appropriate safeguards are in place.
| Service | Purpose | Location | Safeguard |
| Google Analytics | Website analytics | EEA (Ireland) / USA | UK-EEA Adequacy Decision / UK-US Data Bridge |
| Krystal Hosting | Website hosting | United Kingdom | No transfer — UK based provider |
| Complianz | Cookie consent management | Netherlands (EEA) | UK-EEA Adequacy Decision |
If you would like more information about the specific safeguards in place for any particular transfer, please contact us at roger@sweetmandevelopments.com
Third Party Links
Our website may contain links to third party websites, including estate agents marketing our developments. We do not control those websites and are not responsible for their privacy practices. We encourage you to review the privacy notice of any third party website you visit.
Automated Decision-Making and Profiling
We do not use your personal data to make automated decisions about you that would have a legal or similarly significant effect, and we do not carry out automated profiling of individuals.
Some of the third-party services we use, such as Google Analytics, may use automated processes to analyse website usage data. This does not involve individual-level decision-making about you and is subject to Google’s own privacy policy at policies.google.com/privacy
Your Rights
Under UK data protection law, you have the following rights in relation to your personal data:
- Right of Access — you can request a copy of the personal data we hold about you. We will respond without undue delay and within one month of receiving your request.
- Right to Rectification — if any data we hold about you is inaccurate or incomplete, you can ask us to correct it. We will act on this without undue delay and within one month.
- Right to Erasure — you can ask us to delete your personal data where it is no longer necessary for the purpose it was collected, where you have withdrawn consent, or where we have no legitimate reason to retain it. Please note this right is not absolute — we may need to retain certain records to meet our legal obligations.
- Right to Object — you can object to us processing your personal data where we rely on legitimate interests as our legal basis. We will consider your objection and respond. You can also object to your data being used for direct marketing at any time.
- Right to Data Portability — where we process your data based on consent or to fulfil a contract, and that processing is carried out by automated means, you can request your data in a structured, commonly used, machine-readable format.
We will not charge a fee for handling rights requests in most circumstances. We may need to verify your identity before processing a request.
To exercise any of your rights, please contact us at roger@sweetmandevelopments.com
Your Right to Withdraw Consent
Where we process your personal data on the basis of your consent — for example if you have posted a comment on our website — you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.
To withdraw your consent, please contact us at roger@sweetmandevelopments.com and we will act on your request promptly.
How to Make a Complaint
If you believe we have not handled your personal data correctly, you have the right to raise a complaint with us in the first instance. You can do this informally by emailing roger@sweetmandevelopments.com.
We will acknowledge your complaint within 30 days of receipt and will keep you informed of progress throughout our investigation. We will respond to your complaint without undue delay.
If you are not satisfied with our response or the outcome, you have the right to escalate your complaint to the Information Commissioner’s Office (ICO):
- Website: www.ico.org.uk
- Helpline: 0303 123 1113
Cookies
Our website uses cookies and similar technologies. For full details of the cookies we use, why we use them and how you can manage your preferences, please see our Cookie Policy, available on our website.
Changes to This Notice
We may update this privacy notice from time to time to reflect changes in our business or in data protection law. We will update the date at the top of this notice whenever we make changes and will display a notice on our website where changes are significant.
We encourage you to review this notice periodically to stay informed about how we protect your data.
Sweetman Developments Ltd — Registered in England and Wales, Company No. 7090089 — sweetmandevelopments.com